Brand Story

Yuri Woori is an ode to timeless skincare rituals - where beauty isn’t rushed, and every step feels like a quiet act of devotion.

Inspired by the serene elegance of Korean beauty, we believe skincare should offer more than results. It should offer stillness, care, and a moment of connection - with yourself.

Our name, Yuri Woori - meaning “glass and us”, reflects the radiance, purity, and trust we bring to every ritual. Every formulation is clean, vegan, and mindfully created to honor your skin and the planet. We embrace simplicity not as a trend, but as a way of being - choosing only what’s essential, potent, and pure.

We don’t believe in cluttered shelves or complicated routines. Instead, we offer elegant solutions that hydrate, soothe, and illuminate from the first touch to the final glow. With luxurious textures and ingredients that whisper healing, our skincare is rooted in calm confidence and quiet beauty.

This is skincare that feels indulgent, but never excessive.